A regional grocer with multiples locations was faced with challenges in managing their advertising budget amidst rising paper and transportation costs. They needed a reliable printing partner capable of delivering advertising circulars to various West Coast destinations on time, and in-tact each week while ensuring cost efficiency.
Challenge
The client needed to control their advertising budget amidst increasing costs for paper and transportation, two key variables in any advertising circular program. They required a printing partner who could handle their high-volume advertising circular production and reliably distribute them across multiple West Coast locations.
Solution
Signature Graphics stepped in as the grocer’s trusted printing partner. Leveraging our expansive 120,000 square foot facility in Portland, Oregon, equipped with state-of-the-art printing technology, we ensured efficient and high-quality production of their advertising circulars. Our strategic location near paper mills allowed us to source paper cost-effectively, mitigating the impact of rising material costs.
Implementation
- Production Excellence: Our tenured staff produced the client’s advertising circulars efficiently and with superior quality assurance.
- Logistics Expertise: Leveraging our extensive logistics network and partnerships with key mailing providers, we streamlined the distribution process. By piggybacking freight shipments to destinations from Seattle to Los Angeles, we minimized transportation costs without compromising on delivery timelines.
- Customized Solutions: Tailored to meet the client’s specific needs, we implemented a flexible scheduling system to ensure that advertising circulars reached each location on time, every week.
Results
Since partnering with Signature Graphics, our client has enjoyed the following benefits:
- Cost Control: By sourcing paper from nearby mills and optimizing freight routes, we achieved significant cost savings in their advertising budget.
- Timely Delivery: Our efficient logistics operations ensured that advertising circulars were delivered punctually week in and week out to multiple West Coast destinations, maintaining consistency in their marketing campaigns.
- Quality Assurance: The high-quality printing and meticulous distribution process enhanced the client’s brand visibility and customer engagement across their target markets.
In conclusion, Signature Graphics enabled a valuable partner. to overcome budgetary challenges associated with advertising circulars through strategic printing and logistics solutions. Our proximity to paper sources and expertise logistics management, and tenured staff ensured cost-effective operations and reliable delivery, contributing to the client's sustained success and market presence.
