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News2020-08-05T00:18:24+00:00

It Played Out as We Expected

Earlier this summer, we shared in an email that we saw certain economic conditions coming our way that would impact consumer's shopping behaviors. While the glow of unexpectedly robust Q2 revenue was still fresh in many retailer's minds, we shared that based on feedback from our July consumer survey, we saw a reversal coming our way along with a shift in shopping patterns. You can access our original article here. Shoppers told us they were concerned about the economy and that they would adjust their household shopping budgets accordingly. Well, it played out pretty much as we expected. Just last week, the Wall Street Journal confirmed our predictions in an article titled [...]

September 9th, 2020|news|

The Pulse of the Consumer Survey

To better inform our clients, Signature Graphics commissioned a survey in late July to take the "Pulse" of today's shopper. We wanted to get direct feedback from consumers to better understand what they are experiencing today and how they anticipate responding to these new circumstances tomorrow. The Economy Our first concern was to better understand how consumers feel about the economy today. This is important because it will drive all other decisions consumers will make. We asked two simple questions: 1. How Concerned are you about the economy during the next three months? 2. What [...]

August 14th, 2020|news|

Connecting with Consumers. Is it Different Now?

Q2 is behind us and the numbers were surprising. Year over year, growth was off the charts for many retailers. For some, not in a good way, but for those essential businesses selling groceries, hardware, and general merchandise, you more than likely exceeded some of your best quarters. Now what? Can we expect more of the same? Most analysts have identified Q2 as an anomaly, a perfect storm that provided certain retail segments with a significant challenge, but also with a sizable reward.  No one's saying it was easy, but the bottom line looked pretty good. So let's do it again in Q3. Right? That may be harder than it looks. [...]

August 4th, 2020|news|

Signature Graphics and Kobalt Design Group Receive Vendor of The Year Award

Portland OR, February 21, 2020.- Signature Graphics and Kobalt Design Group were recently awarded the Vendor of the Year Award from one of our long-time customers Northwest Grocers (NWG).  Northwest Grocers is a member-owned organization providing support services and buying power to over 80 stores in the Pacific Northwest. They give independent store owners the ability to compete on a level playing field with regional and even national chain grocers. The award was presented by Northwest Grocer's President Stan Trask as part of an annual meeting of member stores. Accepting the award on behalf of Signature Graphics, was President and CEO Dan Dutton, Kobalt Design Director Dave Watts, Creative Services Manager [...]

February 25th, 2020|news|

Signature Graphics Acquires Target Media Northwest

Signature Graphics Acquires Target Media Northwest Portland, OR August 12, 2019 – Portland-based commercial printer, Signature Graphics, Inc., announced the acquisition of Target Media Northwest in Spokane, Washington.  Target Media Northwest, a division of Target Media Partners, provides commercial printing and mailing services to clients throughout the Inland Empire. The sale's effective close date was August 11, 2019, and Signature will assume operations immediately. Target Media Northwest offers commercial printing and mailing services for numerous regional customers including grocers, other retailers, regional publications and commercial printing for local government agencies.  Formally owned by Lee Enterprises, the company has a long history in the region and will continue to offer similar [...]

August 12th, 2019|news|
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