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Print and Design Guides


Brand Guidelines

Logo: Needs minimum size, clear space and proper usage

Colors: Swatches with Pantone, CMYK, RGB and HEX codes

Typography: 

Imagery:

File Preparation

Accepted formats: 

Bleed: __” on all sides

Margins: Keep important elements 0.25” from trim edge

Color mode:

Print Specifications

Paper stocks: Gloss, matte and uncoated

Ink coverage: Maximum __% ink coverage

Finishing types: Varnish, spot UV and embossing

Access Print Sizing Specifications

Typography Guidelines

Minimum font size: 

Web-safe fonts: 

Hierarchy: Consider size, weight and color for clear structure

Image Guidelines

Photos: 300 DPI at 100% size

Logos and line art: Vector format preferred

Stock images: Ensure proper licensing for print use

Prepress Instructions

How to create print-ready PDFs

Overprinting: Use for small black text on colored backgrounds

Trapping: Let our prepress team handle trapping

Proofing Process

Digital proof: For content and layout approval

Hard copy proof: For accurate color representation

*Approval required before printing begins

Printing Techniques

Offset: Best for large runs and precise color matching

Digital: Ideal for short runs and variable data printing

Paper and Substrate Guide

Text weight vs. Cover weight explained

Coated stocks: Gloss, Matte, Silk

Uncoated options: Offset, Felt, Linen

Finishing and Binding Options

Folding: Gate fold, Tri-fold, Z-fold

Binding: Perfect bound, Saddle-stitch, Wire-o

Packaging and Mailing Considerations

USPS regulations: Size, weight, tab closure requirements

Envelope guidelines: Placement for address and postage

Sustainability Guidelines

FSC-certified papers available

Soy-based inks as eco-friendly option

Digital proofing to reduce paper waste

Accessibility Considerations

Color contrast: Use WebAIM contrast checker

Font size and readability guidelines

Alt text for images in digital documents

File Delivery Instructions

Upload files to our secure FTP server

Compress large files using ZIP format

Include all linked images and fonts